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The Most Iconic Faces To Inspire Men's Grooming Over The Past 30 Years (Fri, 27 Mar 2015 16:41:57 -0400)
This article was written by Emma McKay and was originally published on AskMen.
On a crisp late January evening in Paris, in a sprawling bar, Le Perchoir, spanning several stories high above the streets of the 11th arrondissement, pro kiteboarder Youri Zoon ambles in for his interview. As we talk, the bar fills up with a who's who of Parisian cool, posing for photos and sipping bespoke cocktails: fashion industry savants, women in faux fur and big felt hats, avant-garde musicians. We're here to celebrate the 30th anniversary of Biotherm Homme, a high-end French skincare brand (disclosure: I was there as a guest of Biotherm Homme).
Youri's passionate about his sport, and his enthusiasm shines through in his lack of canned responses. We talk about kiteboarding more than we do moisturizer. As the face of Biotherm Homme's Total Recharge line and the subject of the brand's new 360-degree Oculus Rift video (shot using six GoPros strapped to his head), Zoon's life exposes him to all the punishment that wind, salt and sun can bring. Between his extreme activities and frequent air travel, Zoon's skin is no stranger to fatigue and dehydration -- this guy legitimately needs cold weather skin care.
Biotherm Homme's choice of Zoon over a more recognizable celeb or model got me thinking about the kinds of men who've appeared in grooming campaigns over the years. How do brand ambassadors reflect men's evolving attitudes toward grooming? I decided to take a closer look at some of the most iconic faces from the past 30 years of marketing grooming products to men. I've included men's underwear ads in this roundup because, as intimate and personal products that haven't always been marketed directly to men, they follow a similar trajectory to grooming ads, addressing men's appearance-related aspirations through a focus on the male physique of the moment.
Putting Men In The Picture
In 1985, when Biotherm Homme's first product, an anti-wrinkle cream for men, launched, only about a quarter of all men's products were actually purchased by men, so marketing campaigns for men's grooming products inevitably targeted women.
Women were still the focus in 1990, when Chanel launched a campaign for its new men's cologne, Egoiste, in which the male subject never actually shows his face. The ads represented a shift for the brand. Arie Kopelman, then-president and chief operating officer of Chanel, spoke to the New York Times in 1991 about the campaign, explaining that, "The focus has always been on the women's products. Until now, we've never put any marketing power behind the men's fragrances."
Mark Wahlberg for Calvin Klein, 1992
In 1992, long before Bieber ever slunk around in CK boxers, Calvin Klein introduced Mark "Marky Mark" Wahlberg into its campaigns, and the rapper/actor's abs as captured by the late legend Herb Ritts helped sexualize -- and popularize -- something as previously mundane as men's underwear. Then-Calvin Klein Senior VP Neil Kraft, who was behind the Wahlberg campaign, recently explained to AdAge: "[Wahlberg] appealed to women, he appealed to gay men and he appealed to men who wanted to be him." The campaign had a massive impact on the men's underwear industry, boosting sales "exponentially."
Tyson Beckford for Polo, 1993
With their Tyson Beckford campaigns, the all-American Polo Ralph Lauren brand introduced a face and a muscular, sculpted physique who could play Marky Mark's game while giving the alpha male a distinctive new look. Beckford helped define the '90s, to the point that in 2014 he was named by Vogue as the No. 1 male model of all time.
Larry Scott for Acqua di Gio, 1997-2007
Larry Scott was the face of Armani's Acqua di Gio for a decade. He pioneered the now-iconic "wet guy" look, and it's been a go-to for marketing men's fragrances ever since. We don't really know if he's been rolling around on a beach, if he just surfaced from a deep dive or if he just stepped out of the shower, and it doesn't really matter -- we see the wet guy up close, with beads of water trickling down his face. He must smell good.
David Beckham for Armani, 2008
David Beckham was the face of Armani, and just about everything else, in the late 2000's. "The biggest metrosexual in Britain," according to the man who coined the term, was also husband to a woman successful in her own right, a tattooed father and a legendary retired soccer player. Appearing in ads for Pepsi, Samsung, Adidas and Burger King, H&M and more, he represented the male ideal on an international scale: accomplished and attractive, with rebellious sex appeal. His signature scent, Intimately Beckham for Him, which launched in 2006, was one of the first male celebrity scents on the market.
Clive Owen for Bvlgari Man, 2010
With its campaigns featuring Clive Owen, who had appeared in ads for Lancôme's Hypnose Homme just three years earlier, Bvlgari Man also drew upon the actor's power as a credible influencer. His poses in these ads are relaxed; they present him as a multidimensional, interesting guy, somebody you could see yourself having a drink with.
Isaiah Mustafa for Old Spice, 2010
Isaiah Mustafa's Old Spice ads helped usher in the viral internet era with a memorably big splash of aftershave. The zany ads got people talking, and that meant they were talking about Old Spice -- a brand many guys previously identified with their grandfathers -- again. Brut retaliated that same year with its "Slap a man in a towel" "Brut slap" online campaign, in which a man somewhat resembling Mustafa, wearing a towel, could be slapped via a click of a mouse.
Michael Phelps for Head and Shoulders, 2012
In recent years, companies began to select athletes over models and celebrities to promote men's grooming products, and these athletes don't all resemble David Beckham. As men who actually sweat, smell and expose themselves to the elements on a regular basis, athletes provided a more authentic opportunity to connect with men around the topic of male grooming needs.
At the Biotherm Homme party in Paris, Bixente Lizerazu, a current face of Biotherm Homme and a retired champion soccer star, explained to me how he witnessed grooming catch on in locker rooms: "It happened gradually, little by little, first of all in the changing rooms after training sessions, suddenly you noticed guys using creams. At first it was a little bit funny, or awkward, but it changed." Brands seized on the opportunity to connect high-performance athletes with their products, especially when the opportunity was the 2012 Olympic Games, an event that had the entire world's attention.
Ryan Lochte for Gillette, 2012
Michael Phelps and Ryan Lochte were just two of 150 top athletes sponsored by P&G, the parent company of brands like Gillette and Head & Shoulders, at the London 2012 Olympic Games. Like the Old Spice example, this Gillette campaign is the unmistakeable product of a viral internet era, hashtags and all.
Dwyane Wade for Dove Men+Care, 2013
In 2013, as consumers tired of the "doofus dad" archetype they'd been served for years, brands took realness and relatability to a whole new level. Dove Men+Care worked with NBA star Dwyane Wade and ESPN college basketball analyst Jay Bilas for 2013's "Real Moments" campaign, presenting an image of hands-on fatherhood that speaks to modern guys. Dwyane Wade appears at home, with his kids, a natural setting in which he's not being presented as a useless dad or an unattainable hero, taking the locker-room endorsement to a place that really hits home.
Juan Betancourt for Tom Ford, 2013
The interesting thing about model Juan Betancourt in this 2013 Tom Ford ad is that he has a facial hair. In 2013, we were deep in a "peak beard" moment (and it isn't over yet). The interesting thing about this ad campaign is that, although this particular image recalls the "wet man" look we're so used to seeing in men's grooming ads, other images in the campaign show Betancourt actively grooming himself -- wearing a clay mask in one image, applying an under-eye cream in another. "For the first time ever," Josh Meyer, CEO of Brickell Men's Products, points out, "starting in 2013, men spent more on skincare products than they did on shaving products." No question about it: men's grooming has gone mainstream.
Jonas Kessler for John Varvatos, 2014
In this ad, part of his 2014 campaign for John Varvatos, the bearded Jonas Kessler may be shirtless, but his frame is not nearly as "ripped" as a Wahlberg, Beckford or Beckham. The diversification of the kinds of images used to sell men's grooming products reflects the diversification of the market in general. Explains Meyer, "The larger an industry, the more fragmented and specific it gets."
Whereas just a few years earlier, men might have been self-conscious to admit any involvement with grooming products, at this point, men are legitimately interested in the benefits of looking their best. They want to look "well-groomed, tan, [with] less wrinkles, fuller hair, [have] no [or] less acne, smooth silky skin and anti-aging options," according to Larry H. Oskin, president and founder of Marketing Solutions, a marketing agency specialized in the beauty industry. As Meyer points out, "younger men (ages 25-40)... grew up using hair gel and other 'metro' hair products for men, so using skincare is a natural evolution."
Check out the original AskMen article to find out which how men's grooming is being represented in ads in 2015.
Part Ways From Your Split Ends (Fri, 27 Mar 2015 16:40:13 -0400)
Split ends are an all too common problem for us all. Naturally your hair type plays a role in how many and how often you get them, but certain habits are also responsible for causing split ends. Before we discuss some tips for getting rid of split ends, we feel it's important to explain what causes them.
Heat styling, or straightening your hair, is one of the biggest causes of split ends. This is especially true if you straighten your hair without protective products. For clients that use heat styling on a regular basis, we recommend using salon-quality products to keep your hair healthy and split end free.
Another cause of split ends is not making regular hair appointments. Split ends naturally occur over time and its best to have a professional take care of them. Split ends arise when the protective outer layer of the hair cuticle wears away. As it disappears your hair becomes weakened, damaged and dehydrated.
Here are the best tips for getting rid of split ends:
1. Make an effort to take folic acid and biotin supplements - Keeping the body nourished with the right vitamins and minerals is always good practice. Taking folic acid and biotin supplements will promote cell turnover and cell proliferation.
2. Careful with heat styling - It's perfectly fine to use hair straighteners, curling irons and blow dryers as long as you use the right protective products such as Hot Off The Press From Paul Mitchell.
3. Use deep conditioning treatments - This should be done on a weekly basis. One of the best options is an acai deep conditioning masque by Brazilian blowout. Other treatments are available, we also suggest coconut oil.
4. Split end treatments - There are split end repair solutions available. For a small additional cost to your regular hair service you repair your split ends at a certified Brazilian blowout hair salon. Such treatments will provide additional protection to your hair so that it seals split ends and prevents new ones from developing.
5. Avoid brushing wet hair - A common mistake people make is brushing their hair when it's wet. This is an easy way to cause breakage. Instead wait until the hair is dry or buy a comb that is designed to get through wet hair. Here at On-Site Studio Hair Salon we love to use the wet brush.
6. Schedule hair appointments regularly - It's best to see your hair stylist every 6-8 weeks. The longer you wait to treat your split ends, the worse they'll get. If split ends go untreated for too long, the damage may travel up the hair shaft and cause addition problems.
Do your best to go out and find some protective products and treatments that can fight off split ends before they arise. We hope these split end tips work for you the next time you're faced with damaging hair.
The Best "Unusual" Lipsticks on a Budget (Fri, 27 Mar 2015 16:25:18 -0400)
L-R: Barry M 129, Kiko 923, Topshop "Boardroom," Stargazer 208, 130, 106, MakeUp Revolution "Vice"
Although looking "pretty" is sometimes the aim of doing makeup, you'll be amazed to hear that it isn't usually my primary goal. I like makeup that is either interesting and challenging or ridiculous and ugly, depending on who you're talking to. More often than not, the lip colors which tend more toward the bizarre appear primarily in expensive brands - Illamasqua, MAC and LimeCrime spring to mind. But when I want a lipstick which everyone in my life is going to hate, my first port of call is furious googling for something cheap and cheerful. These lipsticks are not everyday staples, and won't necessarily make you look "better," but they are unusual and fun and sometimes that is all you want from lipstick.
Barry M, a British drugstore brand available on ASOS.com, make some great silly lipsticks. My favorite is "129 Palest Lavender," which is like an extreme version of a baby pink. Baby pink for lipstick wearing experts, if you will. Because it is such a girly color, it sort of undermines its own girlishness, going past the point of pretty and into the territory of crazy. But in a good way, of course.
Kiko is another brand which is great for crazy colors. There are stores in London and around the New Jersey area, and a website with UK and European shipping. I have the catchily named "923" lipstick, a bubblegummy electric purple. It applies with quite a sheen, toning it down very slightly into an almost-not-crazy bright pinkish-purple. I like this worn with an almost bare face and an all-black outfit, as it perfectly walks the fine line between Disney Princess and teenage witch.
Everyone knows Topshop makes great ridiculous lipstick colors, right? They are a "fashion" brand with high street prices, so their lipsticks fit that brief perfectly. I am in a committed relationship with the color "Boardroom," a taupey-brown. It has absolutely no warmth to it and makes you look like the HBMIC (head bitch most in charge). Patted on lightly, this lipstick removes any warm, pink tones from your lips in a surprisingly wearable way - but I'm not here to talk about wearability. I apply this like I mean it, with lots of mascara and highlighter to counteract the somewhat corpse-y vibes.
MakeUp Revolution is another brand which does a great job at less-wearable lipsticks - and they all cost an unbelievable £1. They have some shads which even I find a little bit "out-there" - a dark green called "Serpent," or an egg-yolk yellow called "Felony". I have the shade called "Vice" which is a true orange without any of that red-toned nonsense. It applies like a much more expensive lipstick, and lasts pretty well with even fading. Think of it as an intense peach color to trick yourself into finding it easier to wear. This is a great summer color for those bored of the usual pinky-corals.
But my personal favorite brand for lipsticks shades that just don't exist anywhere else is the pre-teen favorite, Stargazer. They do lipsticks which are pretty high quality (albeit in uber-crappy packaging) and the colors are just nuts. Three of the maddest are 208, a matte chocolate brown; 130, a navy-purple, and 106; the most neon red-pink I've ever seen. I don't know what is in this color which makes it appear to be incandescent on the lips, and I don't know why every lipstick doesn't contain it. When I wear these I very much let them be the focus of my look, allowing me to care little about what else I'm wearing (bonus!). If you like unusual colors, but don't like dropping a dime on them, Stargazer pretty much has you covered. I get mine from Amazon.
From one mad lipstick fanatic to another: some hot tips for what I deem unusual-but-still-wearable lipsticks. And the price tag means that even if you only wear them a handful of times, it isn't a fiscal tragedy. So, am I missing out on anything big in the cheap, ridiculous lipstick game? I have an appetite for lip colors which make my dad visibly wince, and that appetite is insatiable.
10 Feminist Ben & Jerry's Ice Cream Flavors Of Our Dreams (Fri, 27 Mar 2015 16:10:13 -0400)
Gender equality never tasted so good.
Writer and producer Amanda McCall created 10 new fantasy names for Ben & Jerry's ice cream flavors that cleverly include the names of powerful women. Some of the genius flavors include CaramEllen DeGeneres Fudge, S'moria Steinem and, our personal favorite, Sonya SotomayOreo Mint Cookie.
McCall told The Huffington Post she loves Ben & Jerry's ice cream and eats it almost every day, but she's disappointed in the lack of gender diversity in the company's flavor namesakes. "Ben & Jerry's are two guys and all their current flavors (except the Liz Lemon Greek Yogurt flavor -- which is basically a diet yogurt health food -- not an ice cream) are 'inspired' by guys," she said.
"Neither my boyfriend nor any of my guy friends understand the deep connection my female friends and I have to ice cream," McCall said. "Many of my single female friends joke that they're dating Ben and Jerry and it's the best relationship they've ever been in because they are clearly the only men who understand our needs."
Ben & Jerry's has created almost 20 flavors honoring celebrities and only three were named after women. Some of the male celebrities who have inspired flavors include Elton John (Goodbye Yellow Brickle Road), Stephen Colbert (Stephen Colbert's AmeriCone Dream) and all-male rock band Phish (Phish Food). The flavors are generally limited editions and are only sold for a period of time.
The two flavors named after famous women, besides the Liz Lemon-inspired yogurt, are 2010's Maple Blondie after Olympic snowboarder Hanna Teter and 2014's Gilly's Catastrophic Crunch after Kristin Wiig's SNL character Gilly.
Check out McCall's awesome feminist Ben & Jerry's ice cream flavors below. (For what it's worth, we'd buy them all if they were real.)
Drea de Matteo's Home Burns In New York City Fire (Fri, 27 Mar 2015 15:09:09 -0400)
Drea de Matteo, known mostly for her roles in "The Sopranos" and "Sons of Anarchy," posted on Instagram that she lived in one of the New York City buildings destroyed in Thursday's fire. "NYC's finest trying to put out the flames to mine n many others apartments," she wrote.
Texas Prom-Goers Wouldn't Let A Car Accident Or A Wheelchair Ruin Their Plans (Fri, 27 Mar 2015 14:57:56 -0400)
Injuries from a car accident kept Alyah Mitchell’s prom date from escorting her to the school dance. Instead of letting the incident spoil their prom night, she decided to get creative.
Alyah and her friend, J.R. Hall, had been talking about going to prom together since late January. According to ABC News, J.R. got into a car accident on Feb. 2 that left him with serious injuries.
"For about the first month of the accident, he could not speak on his own, and he didn't remember much," Alyah told ABC News. "It was a pretty bad accident. He had to have surgeries on his neck. Pretty much all his normal body functions were out of whack."
The Texas teen hoped he would heal in time, but when the dance finally rolled around, he remained in the hospital. Alyah was heartbroken, but focused on the progress he had made.
“I was upset and wished things were different, but I was thrilled to know he was doing better and getting stronger, and that's what matters,” she said in an email to The Huffington Post.
On prom night, Alyah got ready early. Since J.R. couldn’t take her to prom, she decided to bring the prom to him.
My prom date got into a bad car accident but recovering well so I surprised him at the hospital in all my prom stuff pic.twitter.com/vY88TsSppa— Alyah ❤️ (@MsAlyah) March 25, 2015
Pregnant Ashlee Simpson Is Positively Glowing (Fri, 27 Mar 2015 14:37:50 -0400)
Ashlee Simpson is a glowing goddess in Evan Ross' recent Instagram photo.
On Wednesday, the actor shared a snap of his pregnant wife dressed in a floral dress with a crown of flowers atop her braided hair. Simpson, who is expecting a baby girl, cradled in her belly while basking in the sunshine.
Thank You, Bruce Willis, For Making Bald Beautiful (Fri, 27 Mar 2015 14:35:14 -0400)
Bruce Willis is a hair hero.
I can think of no better way to celebrate Bruce Willis' 60th birthday than by thanking him for making the world better for bald men everywhere. Sure, a celebrity's birthday is an excellent opportunity to examine their professional work. And Bruce Willis has given us some pop culture dandies: Die Hard, The Sixth Sense, Look Who's Talking, and my personal favorite, Nobody's Fool, to name a few. But it was Bruce Willis deciding to shave his head for the role of Butch Coolidge in Pulp Fiction that made a definitive statement -- losing your hair can be cool. And in doing so he helped a lot of men, including this author, go from despair to determination.
It's hard to remember Bruce Willis with hair -- you really have to go back to the Moonlighting days. But hair he had -- and lots of it. And this is what made his transformation so important. Sure, there were other people with shaved heads around -- Yul Brynner, Telly Savalas, Michael Jordan, the Dalai Lama. Even Ving Rhames transitioned to a shaved head in Pulp Fiction. But Bruce Willis was different not only because he was a leading man but also because his hair was originally part of his appeal. So watching him lose his hair and seamlessly transition to a shaved head while maintaining and perhaps even enhancing his status as a sex symbol was something very different and liberating.
It may seem trivial and vain to some, but for men, going bald is a big deal. While body image concerns stereotypically are associated with women, there is actually evidence that men are just as, if not more, concerned with their body image. And the consequences can be significant.
For example, a recent longitudinal study of boys ages 12-18 from 1999-2010 found that boys with high concerns about thinness were more likely to develop depression, and those with concerns about both muscularity and thinness were more likely to use drugs. In the most extreme cases, poor body image can result in dangerous use of performance enhancing drugs such as anabolic steroids.
And going bald is a major body image concern for men. For example, one study of 729 men who reported experiencing hair loss, over 70 percent reported hair to be an important feature of body image, and 62 percent said that hair loss could affect self-esteem. Further, 43 percent felt that hair loss would mean losing an important part of one's attractiveness. Dermatologists are becoming more aware of the importance of managing the psychological consequences of alopecia (hair loss) in men.
And it's not just men -- hair loss can be a substantial body image issue for women as well. Approximately one-third of women experience alopecia at some point in their lives. As many as two-thirds of post-menopausal women can experience hair thinning or bald spots. And hair loss can be associated with psychological and social issues. One study of 157 women in an outpatient dermatology clinic found that 54 percent of women reported hair loss, and that complaints about hair loss were significantly related to increased depressive symptoms as well as relationship problems.
Thanks to pioneers like Bruce Willis, however, the world looks different for bald men. It seems like everyone is rocking a shaved head nowadays, from Vin Diesel to Jason Stratham to Dwayne "The Rock" Johnson. Even Willis' former Pulp Fiction and Die Hard co-star Samuel L. Jackson has a shaved head. And we are starting to see shaved heads become more common and acceptable among women. Years after Sinead O'Connor began to wear a shaved head, model Amber Rose now sports the shaved-head look.
And while some may dismiss this trend as irrelevant, we know that media images influence body image, particularly among kids. And as more and more celebrities rock the shaved head look, so will more people become comfortable with hair loss, and have at least one option of how to manage it. The best thing about this trend is that it's not news. At all. The notion that people can be attractive without hair is sinking in.
So 'Happy Birthday' to you, Bruce Willis.
And thanks for the bald gift that keeps on giving.
Katie Holmes Shares Sweet Photo With Daughter Suri (Fri, 27 Mar 2015 14:18:58 -0400)
Like mother, like daughter.
Katie Holmes shared an adorable photo on Instagram Thursday of her and daughter Suri, 8, applying makeup together in front of a mirror. She captioned the snapshot with the hashtag "#girltime."
Aleira Avendaño Wears Corset 23 Hours A Day To Achieve 20-Inch Waist (Fri, 27 Mar 2015 13:35:51 -0400)
Venezuelan model Aleira Avendaño loves getting 'waisted.'
Avendaño wears a corset 23 hours a day in order to maintain a 20-inch waist.
She’s worn an organ-crashing corset for 23 hours a day for the past six years, only taking it off to bathe.
This 24 Carrot Gold Cake Is What To Make Your Most High-Maintenance Friend (Fri, 27 Mar 2015 13:33:21 -0400)
"Put your money where your mouth is."
That's exactly what Paige Russell did when she created the "most expensive cake in the world," called the 24 Carrot Cake (get it?). The decadent gold treat looks like it belongs in a bank.
Luckily, this cake isn't just for the rich and famous, as Russell released a step-by-step video and recipe guide on the Instructables. Though it may look (and sound) expensive, the carrot cake gets its name from the 24 baby carrots included in the recipe.
Airport Pat-Downs Of Black Women's Hairstyles Deemed Discriminatory (Fri, 27 Mar 2015 12:42:58 -0400)
SACRAMENTO, Calif., March 26 (Reuters) - Two black women who said their hairstyles made them targets for airport security pat-downs said on Thursday the Transportation Security Administration (TSA) had agreed to stop singling out women for screening based solely on their "sisterlocks."
Malaika Singleton, a neuroscientist based in Sacramento, said she was on her way to London last year for an academic conference on dementia when a TSA agent at Los Angeles International Airport began pulling and squeezing her hair.
"I was going through the screening procedures like we all do, and after I stepped out of the full body scanner, the agent said, 'OK, now I'm going to check your hair,'" Singleton said on Thursday.
The same thing happened when she passed through the Minneapolis airport on her way back home, Singleton said.
She contacted the American Civil Liberties Union, and it turned out that one of the lawyers there, a black woman who also wears the tiny, stylized form of dreadlocks known as sisterlocks had the same experience - twice.
Novella Coleman, the ACLU attorney, had already filed a complaint about the practice in 2012, to no avail, Coleman said on Thursday. She filed another complaint based on Singleton's experience, and on Thursday the two women said that the agency had agreed to conduct anti-discrimination training sessions with its officers to avoid what they called racial profiling of hair.
"The first time I was on a trip with colleagues, some other attorneys who were white and Latina," said Novella Coleman, the ACLU lawyer who filed the complaint.
"The woman said, 'I need to search your hair now,' and she just started grabbing my hair and squeezing it from top to bottom," Coleman said. Her white and Latina colleagues underwent no such searches, she said.
Asked the reason for the search, Coleman said she was given a variety of explanations. One officer said all passengers with hair extensions were searched, but Coleman wasn't wearing extensions. Another said people are searched if they have "abnormalities" in their hair, she said.
Other black women have had similar experiences, she said.
David A. Castelveter, a spokesman for the TSA, said the agency had no immediate comment on Thursday night.
Coleman said it was not immediately clear what kind of training the TSA planned for its staff.
(Reporting by Sharon Bernstein; Editing by Sandra Maler)
Can Chili Oil Make Your Hair Grow? (Fri, 27 Mar 2015 12:20:22 -0400)
We never thought we'd see one of our favorite food flavorings used like this before.
The Beauty Reel blogger Ishika Sachdev shares a chili oil recipe in the video above that she uses to stimulate hair growth and reduce hair loss. "I've always had very fine and scanty hair, but since learning about my grandma's secret that I've been using for the last three months, not only has the density of my hair improved but the quality," she says.
The mere thought of rubbing chili oil onto our scalp sends tingles down our spines. But Sachdev reassures us that if we use this method at least three times a week, we'll have "new baby hairs popping up in no time." She even claims her gray-haired granny has new black hair roots as a result of incorporating chili oil into her regimen.
This homemade hair growth recipe calls for: two teaspoons of virgin coconut or almond oil and one teaspoon of red chili powder (not actual chili flakes). Mix the ingredients together until it forms into a paste. Part your hair into sections, then press the chili oil onto your scalp. Allow it to sit for at least 30 minutes. Rinse out with your normal shampoo to finish.
Sachdev makes a convincing case, but we asked two dermatologists about the science behind this chili oil hair treatment.
According to board certified dermatologist Sejal K. Shah, M.D., the active ingredient in chili peppers or chili oil is capsaicin, which has anti-inflammatory and antioxidant properties. It can also increase blood flow, which is key to having a healthy scalp and hair.
While a 2007 study found that "capsaicin promotes hair growth in mice and humans with alopecia," Dr. David E. Bank of The Center for Dermatology New York notes there is little research to support the beauty benefits of chili oil.
Both doctors point out herbs, including rosemary, lavender, saw palmetto and stinging nettle has also been touted and studied for their abilities to promote hair regrowth. For FDA-approved products that are proven to reduce hair loss and stimulate growth, Dr. Bank recommends Rogaine (for men and women) and Propecia (for men), in addition to vitamin D and biotin.
Dr. Shah cautions anyone using the chili scalp oil that it can cause irritation, burning and swelling. It can also be very painful if it gets into your eyes. She adds, "If there is worsening of the scalp or hair loss, the treatment should be stopped immediately. If you are considering any alternative treatment, you should discuss it with your doctor before proceeding."
Now that you've got all the facts, are you willing to put chili oil on your scalp?
Know of any other unconventional beauty tutorials on YouTube that we should check out? Send 'em over to email@example.com.
Check out other beauty myths that we've debunked -- or proven true -- below.
Who Is Soo Joo Park, The New Face Of L'Oreal Paris? (Fri, 27 Mar 2015 11:53:40 -0400)
L'Oreal Paris announced this week that rising model Soo Joo Park will become a global ambassador for the brand, becoming the first Asian-American to do so.
After the brand announced the news on her birthday Wednesday, the 29-year-old Wilhelmina model took to her Twitter account to share her new gig:
I'M WORTH IT, YOU'RE WORTH IT, SHE'S WORTH IT...WE'RE ALL WORTH IT! #happymantra #lorealista #bestpresentever— S O O J O O (@soojoo) March 26, 2015
There's A Girl In Uruguay Who Looks Exactly Like Cara Delevingne (Fri, 27 Mar 2015 11:40:05 -0400)
First Taylor Swift, now Cara Delevingne? It's safe to say celebrity twins are taking over the Internet.
14-year-old Olivia Herdt -- who lives in Uruguay, according to her Instagram -- looks quite a bit like Delevigne, a British model and actress. In fact, Herdt has accumulated over 13,000 Instagram followers because of her startling resemblance to the current face of Yves Saint Laurent Beauté.
Take a look below: